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Campaigns

An offer should have a job.

Create the promotions the restaurant actually runs, from a limited-time discount to an offer tied to a reward.

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  1. Type20% off
  2. When27–29 Sep
  3. Reward20%
  4. StatusActive
  5. Order#207
  6. Result−£6.30

Build the offer around the restaurant.

A campaign is a percent or fixed discount, with an order type, a minimum and a start and end.

Weekend ReturnActive

27 Sep – 29 Sep

Website

£25 minimum

20% off

Different ways to shape the same offer.

Weekend Return20% off

A percentage of the matching lines.

Set the rule. The order has to match it.

There is no weekday switch. The restaurant sets a start, an end, an order type, a minimum and the products.

  1. When27 Sep – 29 Sep
  2. AndWebsite
  3. And£25 minimum
  4. Then20% off
  5. Result−£6.30 on #207

See the offer meet a real order.

Website#207House burger ×2 · £25.00Truffle fries · £3.50Coke · £3.00£31.50
  • WebsiteYes
  • Minimum £25Yes
  • 27–29 SepYes
Subtotal £31.50Weekend Return−£6.30£25.20

The offer is not a message to one guest.

Loyalty keeps Emma’s points. This campaign applies when the order matches. It is not sent only to Emma.

Emma R.680 points4 visits
Weekend Return20%Website
#207£25.20Discount applied

The same kind of offer can be aimed at the table.

Weekend Return is set for website orders. Table 08 is dine-in, so this offer does not change #142.

If two campaigns match a line, the higher priority applies. They are not added together.

Table 08 · #142
  • House burger£12.50
  • Truffle pasta£14.00
  • Coke£3.00
Dine-in£29.50

Know what is live.

  1. OffEnabled is off
  2. ScheduledBefore the start
  3. ActiveInside the dates
  4. EndedAfter the end

The customer sees the offer on the restaurant site.

RestaurantWeekend ReturnWebsite£25 minimum20% off
Website checkoutEmber & Olive#207 · £31.50−£6.30£25.20

The offer can sit on the products it covers.

It can include every product, or only the ones you pick.

  • House burger£12.5020%
  • Truffle pasta£14.0020%
  • Truffle fries£3.5020%

A matching order keeps the offer.

  1. 18:00Weekend Return is active
  2. 18:12Website order #207
  3. 18:12Rule matched
  4. 18:13Discount −£6.30
  5. 18:14Kitchen receives #207
Weekend ReturnActive20%#207 · £25.20

The offer stays inside the operation.

  1. Emma R.680 points
  2. Weekend Return20%
  3. #207£25.20
  4. Kitchen#207

Campaign questions

Is a campaign the same as loyalty?

No. Loyalty stores the guest relationship and earning rules. A campaign is the offer or announcement you run.

Can an offer apply only to delivery?

Yes. Order type can be all, online, dine-in, takeaway or delivery.

Turn the next offer into the next order.

Set the discount once. A matching website order carries it into the kitchen.

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